Make your promotion absolutely successful!
- Posted on June 26, 2012
We always try to give you tips and advices to improve the performance of promotions and contests with The Fan Machine. Today we give you a series of items to keep in mind when you set up your promotion to increase your reach, and the number of participants.
1.- Be aspirational.
Desires, dreams, claims, projects, passions, are usually ideas or topics that predispose users to answer more quickly than usual, as you can think of the answer as fast as you read the question.
Questions like: What would you do if you win $ 1,000 million dollars? leads to greater number of participants for the simplicity of its response, compared to other types of questions that require a more complex discourse by fans.
Try using this kind of aspirational topics at the time to create the registration form including a custom field to answer a question, or even as a topic for the story contest and see the number of participants increases.
2.- Be Brief.
Avoid asking participants extensive and complicated questions about your brand or a particular topic. Stick to practical slogans, that require little effort and time from your fans, they will thank you, and that will be reflected in an increased level of participation.
3.- Be Ingenious.
Facebook users love to share pictures of their life with friends, relatives and acquaintances, and that is why you should use this to capitalize on your competition. But of course, not all image contests have the same percentage of participation, so we give you a tip: the contests of this type that perform the best, are the ones where the children or pets are the stars. People love to share images and pictures of their children or their pets.
Now that you know this, think about how many people you know that have pets or children / nephews / grandchildren. Apply this action for your brand!
4.- Send a clear message.
Know that one of the most important features of our promotions and contests is their communication. You should tell users how easy it is to participate and what to do.
Pay attention to the description of the mechanics and texts you will use to promote the contest on your site, try to be as demonstrative and clear as you can.
The better users understand how to enter your giveaway, the more high percentage of people registered you’ll get.